We’ve always classified digital marketing as an industry that was too linear in thought. The very term “marketing” draws our minds in a conclusionary way. Whether social media, Facebook, google ads, etc. the term “marketing” has been essentially “held hostage” and “invalidated” as a proper and viable business medium and solution. Clearly put, re-affirming to the business community on how and why a version of “enhanced marketing” is most suitable and beneficial while taking the components of a business and weaving them in the fabric of marketing. And what are those? Business development, sales, HR, technology, operations, investments, etc. The need for integration in these areas w/marketing has been a challenge. And for one reason or another, marketing companies have hesitated to integrate (I have my theories as to why). To offer services that are limited to specific areas of a business rather than partnering with your client’s full scope and potential and strategizing all their needs will eventually lead your client toward dissatisfaction and question their investment. Marketing needs to operate with complexity but presents itself as simplistic and effective amongst its business community. On the other hand, the marketing industry has presented itself to the business community as complex and largely bloated – while operationally its characteristics suggest too comfortable of a work environment that may not be reflective of the business’s “image reciprocity.” To wrap up… there are many avenues and services linked to marketing. Some unnecessary, some very necessary and some yet to be uncovered. Integrating tools, development and cohesion is vital for any business that looks to thrive under a marketing business plan. Next time you’re contemplating your marketing needs, take a hard look at your organization and how every facet can benefit, not just the office or department you work in. What should your organization look out for? Primarily, the areas that could benefit from an “enhanced marketing” model could be an influencer or your organization’s social media aesthetics (including brand recognition and the organization’s surrounding community). Also often overlooked are the employees that work for your organization. Yes, they represent your company and need to be part of your marketing model. Other areas include getting your organization’s messaging to its targeted audience via key marketing communicative engines that are consistent and robust.
